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Wednesday, February 24, 2010

Web portal promotes East Bay arts, culture


The tag line for 510Arts.com is "World Culture in the East Bay." That's the first smart-marketing message being pushed by this online portal for artists and art organizations from the so-called East Bay Cultural Corridor, which comprises Berkeley, Emeryville, Oakland and Richmond.

While San Francisco still draws larger crowds to its theaters, music halls and museums, the East Bay is where most artists live these days. There are now more than 6,000 professional artists working in the East Bay - increasingly in the more affordable cities of Emeryville and Richmond - as well as hundreds of nonprofit visual arts, music, dance and theater organizations, according to the four cities' cultural departments. Plus, the East Bay is the melting pot of the region; more than 150 languages are spoken there, with residents hailing from every corner of the globe.

The online portal launched Oct. 2 as a public-private-community partnership, with sign-on from the cities' four mayors and funding from the East Bay Community Foundation, the San Francisco Foundation, the William and Flora Hewlett Foundation, the James Irvine Foundation and Leveraging Investments in Creativity. The organization's goals are to help market local artists and arts institutions, forge relationships among them and use the arts as a catalyst for economic development. [more]

A worthy repost from the Chronicle: Tamara Straus, Special to The Chronicle, Wednesday, February 24, 2010 Edition

Enjoy! Marcus

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