The Bay Area's Newest Destination
Thursday, November 29, 2007
For the Love of Pet
Clearly we take our pets very seriously at the Pacific Cannery Lofts, and we're most excited about our dog washing station, where residents can easily wash and dry their dog without covering their bathroom in dirt and fur or spending $15 to do it at the pet store (which is what you see to the left with my dog Tucker). It also gives a great space to meet other neighbors and dogs.
Tuesday, November 27, 2007
Putting the Live in Live-Work
At our Pacific Cannery Lofts design meeting, Nancy Holliday talks about public and private space in a live/work environment. Watch her talk about turning the upstairs mezzanine into a functional, comfortable living space...perfect for entrepreneurs and small business owners looking for a dual-use in their home.
Monday, November 26, 2007
Crashing the Design Meeting - the New Urban Flat Model
I crashed the Pacific Cannery Lofts design meeting to get the latest project updates. Our Design Director Thomas Jameson and Creative Director Nancy Holliday are working on the model for our New Urban Flat. The floor plan they are working on is a well designed 1 bedroom + den, 1 bath flat that sits on the main courtyard. Here is a sneak preview of some of their design ideas, which I can't wait to see as a finished home...
Saturday, November 24, 2007
More Unburied Treasures at PCL
Among the treasures found at the Old Pacific Coast Canning Co., soon to be the Pacific Cannery Lofts, is a large scale Murphy Cardinal Scale used, I am guessing, to weigh the cans of fruit being loaded onto the trucks for distribution. The Cardinal Scale Manufacturing Company(see wmbedded image of its headquarters in the 1950's) is located in Webb City, Missouri at the base of the Ozarks. Founder William H. Perry started the new company as a result of customer need for a line of special-capacity scales rising out of Americas' construction era boom. The new scale line proved to be so successful that Perry had to resign from Webb in 1956 and devote his full attention to his new and rapidly growing company. And so, Cardinal Scale was born. As a new scale manufacturing entity, Cardinal was in need of its own heavy-duty scale line. With this in mind, Perry began discussions with Sacramento, California's L.R. Murphy Company, a well-known west coast player in the large-capacity scale business. It was L.R. Murphy who pioneered all-steel, large scale design... a major revolution in the weighing industry.
Up until that time, all large-size scales had been laboriously constructed of cast iron in designs that could not easily have been changed. Nor could these scales be easily transported from their sites of manufacture on the east coast.
Steel was readily available to Murphy on the west coast as a result of the construction explosion that began there in the 1930's. He gained a competitive edge with its use, and it was this advantage that made sense as Perry and Murphy began talking about a partnership that could be mutually beneficial.. particularly in terms of product distribution.
In 1958 an agreement was reached, and the two companies began working together, marketing all-steel, welded motor truck and axle-load scales to all parts of the country. The companies were closely associated for 15 years, and then in 1973, Cardinal acquired Murphy Scale and completely integrated the operation, with full-service plants in Webb City, Sacramento and Denver.
Tuesday, November 20, 2007
Six Degrees of Separation...Loft Style
In researching the history of the Pacific Coast Canning Co. we were able to get our hands on a number of historic items through some local family members of the founder Lew Hing. (Stayed tuned for that amazing story in the days to come!) The piece of note paper seen here is from the Cannery but look closely at the image in the bottom left hand corner. This note paper was printed in San Francisco at the Schmidt Lithograph Co. previously located in the what is now the Clocktower Lofts, developed by Holliday Development in the early 1990s. Do Do Do Do(humming the Twilight Zone song!) For more information on the Clocktower check out the blog entitled Deja Vu All Over Again and the Holliday Development Website Clocktower page.
Biker Bar to be added to PCL
Labels: Pacific Cannery Lofts
Dogs (and cats)get their day at PCL
Thursday, November 15, 2007
Time Trials - Downtown Oakland to Pacific Cannery Lofts
Central Station / Pacific Cannery Lofts is at the epicenter of the Bay Area...
But really how connected is Pacific Cannery Lofts to the surrounding metropolitan areas? "Time Trials" is a series that will test the transit time between Pacific Cannery Lofts and surrounding Bay Area destinations.
From: Oakland City Hall / Downtown Oakland
To: Pacific Cannery Lofts
Mode of Transportation: 1994 Acura Integra
Transit Time: ...
Pacific Cannery Lofts - Progress in the Field
Walking the main courtyard with Ken Kuhn of Cannon Constructors
Wednesday, November 14, 2007
Filming Activity in Prescott Oakland Point
Tonight (Wednesday, November 14th) at 7:30 pm at the James Moore Theatre-Oakland Museum of California, you will have the opportunity to watch the premiere screening of two films produced and directed by Harold Lawrence featuring Internationally-acclaimed Oakland artist Bruce Beasley and Award-winning Journalist/Publisher Paul Cobb.
If you miss this opportunity, you will get a second chance to watch the broadcast on KTOP/Cable Channel 10, the City of Oakland’s government channel during December 2007.
For more information, click here.
According to Ami Zins, Film Coordinator with the Oakland Film Office, Saturday, Nov. 3rd filming activity I witnessed on Central Station Parkway (Frontage Rd.) was a car commercial being produced by Bing Productions, a UK premier production company.
They could not divulge what car company but did state they will continue to film and finish probably Friday, Nov. 16th.
Looking for acting opportunity, check this out!
The Oakland Film Office is proud to announce LOCAL FOCUS!
Local Focus is a filmmakers’ salon and screening series featuring short films and music videos by local filmmakers. Local Focus will be held bi-monthly at the Oakland Metro Operahouse at 201 Broadway near Jack London Square.
The evening is an opportunity for local filmmakers to share their works with others in and outside of the industry, and to benefit by lively discussion and networking opportunities!
For more information go to Prescott Oakland Point Neigborhood
Wednesday, November 7, 2007
Pacific Cannery Lofts - Building Transformation
Time to play catch-up - here is a quick summary of the construction progress over the last year and a half:
Opening up the walls for some natural light
Cutting out three massive courtyards to let the sun in
Framing the perimeter
Constructing the garage
Framing the units
Turning the units white
More updates to follow...
Tuesday, November 6, 2007
De Ja Vu All Over Again
Fifteen years ago the Bay Area housing market was mired in a serious funk after 8 record setting years of rising prices in the late 80's....sound familiar?
In the midst of all the negative headlines and bargain hunters, however, there was one neighborhood (San Francisco’s South of Market) and one building (The Clocktower) that completely bucked this negative trend. In fact in 1992/3, the Clocktower's 128 units accounted for 50% of ALL of the condominium sales in SF! (See Channel 2 news story 9/17/93).
The building's success was a by-product of it's unique live/work format...it attracted people with an entrepreneurial spirit....people that enjoyed being around other creative and interesting folks...people that weren't willing to wait for the "downturn" to be over... people who wanted to get on with their plans and invest in something exciting and rewarding….their selves, their future, & their businesses.
And the result for those people? Not only did they become a part of an exciting community, but the lofts that they bought then for $265,000 now sell for around $1 million. One original buyer recently blogged on another site: “I lived in the Clocktower from 1993 until 1996 in one of the lofts in the actual Clocktower building and I wish that I had never left….It was a great place to live, and there was a real feeling of community. I was very happy there.”
Every major change in the economy opens the door to new ideas and new thinking. I think we are again at the crossroads of a new economy in the Bay Area....it is time for a new dynamic live/work building. I hope you continue to watch our progress at Pacific Cannery Lofts as the next such community begins to take shape.
Discovering Prescott-Oakland Point Cont'd
Thursday, November 1, 2007
The New Face of Raimondi Park